LET’S ELEVATE YOUR BRAND WITH
user-generated content
WHAT IS UGC?
User-generated content (UGC) is content created by real people for brands. This content is more relatable and trusted than traditional brand ads.
Our team will assist you in finding the correct UGC creators that align with your goals and speak to your target audience.
Drop us a message and tell us about your UGC requirements, we are excited to collaborate with you
WHY SHOULD YOU USE UGC?
BUILDS TRUST
INCREASES ENGAGEMENT
COST EFFECTIVE
IMPROVES BRAND LOYALTY
SOCIAL PROOF
BOOST REACH
UNDERSTANDING THE DIFFERENCE
UGC VS INFLUENCER
| Aspect | UGC Creators | Influencers |
|---|---|---|
| Definition | Regular consumers creating brand content | Individuals with a dedicated following promoting a brand |
| Content Origin | Self-generated | Intentionally created promotional content |
| Motivation | Experience with, or genuine interest in the brand | Financially incentivised to promote the brand |
| Brand Relationship | Organic, voluntary | Collaborative partnerships or paid endorsements |
| Follower Engagement | Varied audience sizes and engagement levels | Typically larger, engaged followings |
| Content Authenticity | Authentic, real-life experiences | Stylised content for brand promotion |
| Content Control | Brands have limited control | Brands have more control |
| Perspective Diversity | Diverse, unbiased perspectives | Narrower, procured brand image |
| Affordability | More cost-effective due to voluntary nature | May require higher budgets for sponsored content |
| Brand Association: Long Term | May have long-term loyalty but not exclusive to one brand | Often engaged in short-term brand partnerships |
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